Tayler Wicks

Goal-driven and ambitious social media mogul skilled in developing successful marketing strategies to boost brand awareness, increase loyal customer bases and drive campaign success. Highly creative team-player with a keen eye for detail and eagerness to push the boundaries of traditional social media practices.

My Portfolio

Welcome to my online portfolio! Below is a collection of samples from my public relations coursework and experience in the areas of social media, media relations, and research. 

 Social Media Content

FOR LF STORES

FOR VENROCK VENTURE CAPITAL

Campaigns

‘Determined to Delete the Digital Divide’

My team and I worked with Community Tech Network (CTN), a non-profit organization whose mission is to bridge the technology divide in San Francisco, to craft a public relations campaign that aimed to improve CTN’s visibility, increase its donations, and enhance its reputation as a leader in bridging the technology divide.

‘Beauty for the Better’

When news of her family’s alleged involvement in the College Admissions Scandal was released, Olivia Jade Giannulli’s career as a social media influencer took a halt. This report entails a thorough social media audit and crisis communications campaign that works towards rebuilding and improving the brand identity of ‘Olivia Jade.’

Social Media Analysis

Social Media Analytics Report: Ben & Jerry’s

The purpose of this brief is to investigate Ben & Jerry’s performance on social media by analyzing its consumer insights and presence on Twitter within a three-week period and comparing it to the performance of its competitor, Haagen-Dazs.

Case Study: REVOLVE’s Social Media Strategies

In this case study, I conduct an audit of REVOLVE’s use of social media, while highlighting the strengths and weaknesses of the company’s social media strategies.

Platform Presentation: YouTube

This presentation takes a deep dive into YouTube, one of the popular social media platforms being used by organizations/businesses.

Media Relations

Press Release for Community Tech Network

Media Alert for Community Tech Network

Media Alert for the University of San Francisco

Research

Audience Analysis: Godiva Chocolatier

Client Fact Sheet: Community Tech Network